Mobile Web

  • Pot noodles bring brand attitude to their mobi

    Submitted by Amy Mischler on 25 June, 2008 - 23:00.

    Pot Noodle is a wonderfully anarchic UK brand. They bring their attitude and energy to the mobile platform with a fun site potnoodle.mobi.

    Check out the “Tipping Pot” video – a very funny spoof of the famous Guinness ad. As they put it, “Who needs Argentineans and a massive budget when you've got a flatulent drunk and some old shopping trolleys?”

    If the two pillars of mobile web marketing are utility and entertainment, these guys come down firmly on the side of the latter – and pull it off.

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