Pot Noodle is a wonderfully anarchic UK brand. They bring their attitude and energy to the mobile platform with a fun site potnoodle.mobi.
Check out the “Tipping Pot” video – a very funny spoof of the famous Guinness ad. As they put it, “Who needs Argentineans and a massive budget when you've got a flatulent drunk and some old shopping trolleys?”
If the two pillars of mobile web marketing are utility and entertainment, these guys come down firmly on the side of the latter – and pull it off.