Smirnoff Mobilized

The Weather Channel's approach to mobile.

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mobiThinking is a free resource for marketers looking to break free of dotcom thinking and address a massive mobile audience. Check out our range of creative best practice articles, videos and interviews and see how the leading lights in mobile marketing are making waves.

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Designing mobile sites is a different kind of web design.  Much like your first experience of designing for the desktop web, it can be both exhilarating and daunting.

A Three Step Guide to Usability on the Mobile Web

Best practices

Designing mobile sites is a different kind of web design.

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dotMobi and AKQA Mobile announced the results of an extensive consumer study of mobile Internet usage and attitudes.

Mobile Internet Usage & Attitudes Study

Best practices

dotMobi and AKQA Mobile announced the results of an extensive consumer study of mobile Internet usage and attitudes.

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Sony Ericsson and the c902 Cyber-shot™ launch.  Launching a new phone into a crowded market is no trivial task.

Driving buyers into the stores

Case studies

Sony Ericsson and the c902 Cyber-shot™ launch. Launching a new phone into a crowded market is no trivial task.

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How the 5th largest media company in the US helps close the digital divide.  "There’s no other way to have a one-to-one relationship like mobile."

Univision on the small screen

Interviews

How the 5th largest media company in the US helps close the digital divide. "There’s no other way to have a one-to-one relationship like mobile."

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