mobile advertising
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Carnival of the Mobilists #214 – the best of mobile blogging
Submitted by Editor on 8 March, 2010 - 12:00.The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work. Find out how to submit your blog to next week's Carnival.
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Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.
Submitted by Editor on 23 February, 2010 - 17:57.The Olympic mobile search experiment
UPDATE: 25 February, 2010
mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies.
For further details and to volunteer, please email editor (at) mobiThinking.com.
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Vancouver Winter Olympics – mobile is a winner
Submitted by Editor on 19 February, 2010 - 12:00.UPDATED: 02 March, 2010
Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after 17 days had attracted more than 2.5 times the mobile visits at the 2008 Summer Olympics.
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The biggest mobile companies in the world
Submitted by Editor on 18 February, 2010 - 18:00.Tomi Ahonen (blogger, author, speaker etc) has been crunching numbers and has come up with the world's largest companies in mobile, having stripped away other revenues. No small task.
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How to be a mobile winner at FIFA World Cup: follow the pros
Submitted by Editors Desk on 20 January, 2010 - 11:00.All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.
As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.
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Mobile metrics reports from ad networks: how they stack up
Submitted by Editors Desk on 15 January, 2010 - 13:55.Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants).
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Carnival of the Mobilists #206
Submitted by Editors Desk on 13 January, 2010 - 12:00.It's a baptism by fire for mobiThinking, stepping in at the last minute to host this, our first Carnival of the Mobilists. But it's a pleasure and an education to read and share the best of the mobile blogs from the past week (or so).
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Why is Apple buying mobile ad network Quattro Wireless?
Submitted by Editors Desk on 6 January, 2010 - 09:00.Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of mobile advertising. Though what's significant about Apple is that, up to now, it hasn't shown any interest in advertising, mobile or otherwise.
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Dear FTC, if you probe Google's purchase of AdMob, please end speculation: give us real market share of mobile ad networks
Submitted by Editors Desk on 21 December, 2009 - 19:13.If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile ad networks serving the US market, hitherto unavailable to all those mobile pundits that have been speculating about who is the biggest. This means the FTC can put a stop to all the speculation… speculation that is unhelpful to a) Google/AdMob who don't want to be seen as dominant; b) all the other networks that serve the US market; c) advertisers and publishers that might be mislead into thinking size is everything when choosing an ad network.
