Mobile Marketing Tools
Helping You to Build Pocket Rockets: helpful links to build innovative applications and an arsenal of creative ideas. We've got an expertly-compiled list of essential third party resources for the modern mobile marketer, and a Stats Corner for factoids to impress bosses, investors and sceptics.
Mobile events 2012: best conferences, great discounts and free tickets – mobile marketing, mobile Web, m-payments, m-commerce…
* January: Mobile Commerce Mexico and Central America (Mexico City) * 3rd Mobile Commerce Conference (San Francisco, USA) * February: M-Days (Frankfurt, Germany) – Win a free ticket * Mobile LATAM (Miami, USA) * March: The Mobile Marketing Conference (Miami, USA) * The BLN Making it Mobile Forum (London, UK) * Media World Forum (London, UK) * 4G Device World Summit (Seoul, South Korea) * April: Mobile Payments & NFC Asia 2011 (Hong Kong) * MMA Forum Asia (Singapore).
Global mobile statistics 2012: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends…
January 2012: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts. Global mobile subscribers, handset sales, smartphone market share, mobile Web usage, mobile apps, mobile ad spend, top mobile operators and mobile financial services.
Mobile awards guide: the winners from the major global awards with videos and case studies; plus how and what to enter
MMA Global Awards (winners and video case studies); EMMAs (winners and video case studies); Cannes Lions launches new mobile category for 2012 (+ winners and case studies); Mobi Awards (winners and case studies); Mobile in Money Awards (winners); Meffys (winners); Mobile Research Awards (winners); World Summit Mobile Awards (winners). Be inspired by the award-winning mobile campaigns, with best library of video case studies you’ll find anywhere. Find out how to enter.
Mobile metrics reports from mobile ad networks: head 2 head
Some mobile metrics reports are a showcase for ad networks' know-how with lots of useful free trend data on mobile advertising – other networks take note.
Gomez and dotMobi Latest Mobile Benchmark Data
The first-of-their kind Gomez / dotMobi benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites — readiness, discoverability, speed, success and consistency.
