mobiThinking guide to mobile agencies: the top agencies for mobile marketing, advertising and services

This guide profiles in-depth 16 of the world's biggest and best mobile agencies, asking the need-to-know questions that help brands and agencies pick the right partner for mobile marketing, advertising or services. Profiled agencies includes XS2 (new), The Hyperfactory, Golden Gekko, Mobiento, Grupo.Mobi, Mobile Dreams Factory, Hungama, 2ergo, Mobext, Mobile2Win, Mobilera, Sponge, Ogilvy & Mather, BBH, PhoneValley and Clanmo.

The demand for mobile expertise – strategic, creative and technical – from brands, publishers, operators and creative agencies has never been stronger. But selecting the right partner for your mobile site, campaign, service or application is compounded by lack of real information about the capabilities, size and geographical coverage of mobile agencies. Anyone can claim to be a 'full-service mobile agency with global coverage', but clients don't want a jack of all trades, they're usually looking for an agency with a proven expertise in specific disciplines for their target markets.
• This is the only place where you will find in-depth profiles of the top agencies. As all the data is supplied directly by the agencies you can be sure it's accurate.
• Massive thanks to all the agencies that submitted a profile. Most have gone to considerable effort – even creating a special video montage of the best case studies – and giving us unbridled insight into their businesses. Some were a little coyer than others. Some agencies refused altogether (though we suspect they'll come round quickly when they see their competitors profiled).
• Mobile is a vast and diverse business. When you're vetting agencies, these are the details you need to know to help pick the agency that will give you the right advice and has the ability to deliver from creation to implementation: size, geographical coverage, specialties, business partners, financial status, clients, industry accolades, case studies, memberships of associations and vision.

The mobile agencies at a glance
(Click on each agency for an in-depth profile)


mobiThinking guide to mobile agencies: ranked by revenue
Data sourced from direct from agencies, July 2010 to July 2013
Agency Revenue band Main countries Staff in mobile Top mobile activities
Hungama F >$20m India 96%; UAE 3% 500 mobile content 50%; mobile Web 20%; Short/QR codes 10%
2ergo F >$20m N/A 200 N/A
The Hyperfactory E $10-20m United States: 77.5%; New Zealand/Australia: 12.5%; Canada: 5%; Europe: 5% 140 Mobile Web: 30%; mobile apps: 30%; m-commerce: 15%
Mobext E $10-20m Spain 20%; UK 20%; USA 20%; France 15% 40 media buying 35%; mobile ads 25%; mobile apps 15%
Mobile2Win (M2W) E $10-20m India 100% 375 messaging 30%; Social/UGC apps 30%; mobile Web 20%
Grupo.Mobi (Pontomobi) D $10-20m Brazil 100% 160 mobile advertising 20%; media buying 20%; mobile apps 25%
Golden Gekko D $5-10m UK 60%; US 15%; Sweden 10%; Spain 5% 130 Mobile apps 65%; mobile Web 15%; mobile games: 5%
Mobiento D $5-10m Scandinavia 65%; USA/UK/others 35% over 50 Mobile web 20%; apps 20%; messaging 15%; mobile ads 15%
Mobile Dreams Factory D $5-10m Spain; USA; Latin America 25 Messaging 30%; apps 30%; mobile web 20%; media buying 20%
Mobilera D $5-10m Turkey; Kazakhstan; Portugal; Jordan 75 messaging 25%; mobile Web 15%; mobile ads 15%
Sponge D $5-10m UK 70%; Nigeria 20%; Germany 5%; Spain 5% 24 messaging; mobile Web; mobile apps
Ogilvy & Mather D $5-10m US 20%; APAC 40%; EMEA 30%; LATAM 10% 250 mobile apps 20%; mobile Web 15%; mobile content 15%
BBH C $2.5-5m n/a 1-15 mobile ads 35%; mobile content 25%; mobile apps 25%
XS2 B $1-2.5 million Netherlands 50%; UK 20%; Singapore 10% ; Italy 10%; Brazil 10% 36 + freelancers mobile apps; 40%; mobile Web; 20%; mobile ads; 15%; media buying; 15%
Phonevalley unclassified n/a 150 n/a
CLANMO unclassified Germany 90% 30 (+5) mobile Web 30%; m-commerce 30%; mobile apps 30%
Source: mobiThinking

Method:
1) mobiThinking asked the experts (see the thanks section below) we respect to nominate the most important mobile agencies around the globe in terms of size, respect, influence etc.
2) The agencies with the most nominations were then invited to answer a probing Q&A about the business.
3) We will continue to add more profiles as more agencies are recommended and/or they feel sufficiently confident about their businesses to share the data publicly.

Thanks to all those who helped with this guide, including:
• Barney Loehnis, OgilvyOne, AsiaPacSee this interview.
• Tom Eslinger, Saatchi & Saatchi WorldwideSee this interview.
• Paul Berney, mCordis (formally MMA) • See this interview.
• Rohit Dadwal, MMA AsiaSee this interview.
• Noah Elkin, eMarketer.
Tomi AhonenSee this interview.
• Mack McKelvey, Millennial MediaSee this profile of Millennial.
• Lars Mobikyo, Wireless Watch Japan.
• Ben Tatton-Brown, Amobee.
• Jeremy Steinberg, Foxnews.mobi.
• Jon Mew, Internet Advertising Bureau (IAB).
• Mark Hawkins, The Mobile Data Association (MDA).
• David Murphy, Mobile Marketing Magazine.
• João Guilherme Franco, HandsSee this profile of Hands.



• Please comment below or email editor (at) mobiThinking.com.
• Be the first to know when mobiThinking adds new stats, guides, competitions etc… follow mobiThinking on Twitter: @mobithinking or via the RSS feed.


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© mobiThinking. Feel free to reference, quote or paraphrase parts of mobiThinking articles, clearly stating and linking to mobiThinking as the source, but reprinting or republishing the whole or substantial parts of the piece without permission will not be tolerated. Please see mobiThinking’s legal statement.

agencies_start_page_logos_d.jpg

Image shows: Logos of mobile agencies profiled in the guide: Hungama, 2ergo, Mobext, Mobile2Win, Grupo.Mobi, Golden Gekko, Mobiento, Mobile Dreams Factory, Mobilera, Sponge, Ogilvy & Mather, BBH, PhoneValley and Clanmo.

Rating for this article:
0

Such analysis are really helpful specially for those who are going to enter into the mobile business. Keep up the good work and always try to reveal the actual figures.

I would love to know how CityCheers can make it onto this list! We are the Global Mobile/Consumer Engagement Experts! We offer a Managed Mobile Package that creates mobile optimized websites and mobile apps then takes it a step beyond to focus on guiding our customers through the process from inception to their winning mobile strategy! Our exceptional customer service department makes mobile success attainable!
Citycheers.com

I'm wondering why Greystripe wasn't mentioned?

Thanks for the comments. mobiThinking uses a team of experts we respect to nominate the most important mobile agencies around the globe in terms of size, respect, influence etc. But if you would like to be considered we will ask them to consider you.

Hi , we at Dibon Software are the Solution Partners for Net Biscuits for development of cross platform delivery of mobile websites and mobile applications. We have been working on this domain for almost a decade and have worked for clients like MTV India, Mercedes Benz Singapore, CBS News, CNET, UTV to name a few.

Hi guys,

Do you need to invite someone for them to be accepted on a list like this?

We're a leading player and wondering what the procedure is.

Dear Editor

Please let me introduce to you mobAVE (www.mobave.com), a leader in performance based mobile advertising solutions.

It will be our pleasure to present you in more detail our capabilities and experiences in a follow up interview.

Best regards
Elio

@Paul – We have been waiting for a profile for this guide from The Hyperfactory for six months. Perhaps you could remind them?

Im from New Zealand and we have a great Mobile Agency named The Hyperfactory, just happens they are up for some MMA awards and are considered innovators within the industry, thought they deserve a mention! And no I dont work for them, wish I did :) P

Thanks for your recommendations, please keep them coming.
This guide is an ongoing project, so we will be gradually adding more agencies throughout 2011. The agencies included here were nominated by the panel of industry experts above, we invited those agencies that were most commonly recommended to submit a profile… a few didn’t or submitted a profile that was substandard.
Thanks, Editor.

There are many more agencies involved in business, Like Mauj from India.

May I know why these are excluded?

Great list but we already know all these large companies. How about doing a list of the top small to medium sized mobile marketing agencies base on their innovativeness and creativity. If you do ever get around to compiling this list we would love to be considered at www.textrepublic.com.

A lot of the best innovation is happening outside the large companies and a lot can be learned from these as they push the industry in new directions.

Regards,
Brian

Seem to be missing a few mobile agencies, like us! ubinow is a London based mobile app’s design and development agency that creates innovative applications which run on next generation smartphones and “Super Phones” (including iPad & up and coming Android pads). We have worked on campaigns for brands including adidas, vodafone, Bestival, Reebok, Diageo, Cadbury, ...

Great website. So many useful insights. Thank you. I would like to learn some more about what types of Content Management Systems for smart phone apps are out there and what capabilities they include. In particular, what type of User data reporting is made available to the agencies on behalf of their clients. Thanks all. Tara

thanks for your kindness to me

Thanks for your comments.
Ring Ring has been invited to submit a profile, but haven’t delivered yet.
We consider Greystripe an ad network and will shortly be adding to our ad network guide.
Medialets wasn’t recommended by anyone on our panel, but if you send an email explaining why it’s a fantastic mobile agency to editor (at) mobiThinking.com, then we’ll take a look at them.
Thanks, Editor.

what about Medialets?

What about Greystripe and Ring Ring Media?!

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