1.5 billion mobile handsets sold in 2011, nearly one third are smartphones. Nokia is still top dog for handsets, but Samsung and Apple sold more smartphones.
Submitted by Michael Rosenfeld (not verified) on 17 April, 2010 - 04:53.
AR is still very young but these are great examples of engagement and creating that "wow" factor. OF course it will find a home for brands whose audience is tech savvy enough to point a camera and likes things that move. The bigger issue is where are the smart mobile app developers who can tie this experience into a campaign? We're seeing good examples now and it will only get better.
AR is still very young but these are great examples of engagement and creating that "wow" factor. OF course it will find a home for brands whose audience is tech savvy enough to point a camera and likes things that move. The bigger issue is where are the smart mobile app developers who can tie this experience into a campaign? We're seeing good examples now and it will only get better.