Thought leadership

  • The 3rd Internet and Mobile Marketing Summit (August 25-26, 2009, Manila, Philippines): special offer for mobiThinking readers

    Submitted by Editors Desk on 17 August, 2009 - 16:25.

    The Internet and Mobile Marketing Association of the Philippines (IMMAP) is offering mobiThinking readers a 15 percent discount for its third annual conference for online and mobile marketers.

  • Do brands want better targeting than most mobile ad networks offer?

    Submitted by Editors Desk on 3 August, 2009 - 07:33.

    30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else.

    1 comment

  • Upcoming conferences and events for mobile marketers’ diaries – August, September, October 2009 (including special offers)

    Submitted by Editors Desk on 31 July, 2009 - 09:19.

    From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months.

  • Why recession is a great time to invest in mobile

    Submitted by Editors Desk on 27 July, 2009 - 07:00.

    With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels.

    3 comments

  • The Thinking Mobile Conference (August 20, 2009, Johannesburg, South Africa): special offer for mobiThinking readers

    Submitted by Editors Desk on 14 July, 2009 - 16:20.

    With the FIFA World Cup coming to South Africa in 2009, there’s no better time for brands to go mobile. Read this Essential guide to World Cup to learn about the excellent opportunities this event offers to mobile marketers.

  • World Cup mobile guide featured on a really mobile blog

    Submitted by Editors Desk on 14 July, 2009 - 14:40.

    mobiThinking’s World Cup guide has been honored with a mention on the latest Carnival of the Mobilists blog.

  • Upcoming conferences and events for mobile marketers’ diaries – summer and autumn 2009 (including special offers)

    Submitted by Editors Desk on 3 July, 2009 - 15:09.

    From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months.

  • How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?

    Submitted by Editors Desk on 24 June, 2009 - 13:39.

    Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup


    Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year.

    7 comments

  • Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers

    Submitted by Editors Desk on 18 June, 2009 - 07:35.

    Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.

    3 comments

  • Great deal on Mobile Advertising event (June 15 2009, London, UK): mobiThinking readers get one-third off entry price

    Submitted by Editors Desk on 10 June, 2009 - 09:34.

    Mobile Advertising UK is offering a £100 discount on the entry fee for the London conference next week. Be the first to hear the latest consumer research on mobile advertising and Campaign of the Year 2009.

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