The Internet and Mobile Marketing Association of the Philippines (IMMAP) is offering mobiThinking readers a 15 percent discount for its third annual conference for online and mobile marketers.
30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else.
From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months.
With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels.
With the FIFA World Cup coming to South Africa in 2009, there’s no better time for brands to go mobile. Read this Essential guide to World Cup to learn about the excellent opportunities this event offers to mobile marketers.
From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months.
Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year.
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.
Mobile Advertising UK is offering a £100 discount on the entry fee for the London conference next week. Be the first to hear the latest consumer research on mobile advertising and Campaign of the Year 2009.