Mobile Web

  • Nice iPhone application, but why ignore the vast majority of mobile customers?

    Submitted by Editors Desk on 30 March, 2009 - 19:16.

    Brands that focus on the iPhone are ignoring the vast majority of customers that use other phones. That’s the message from mobile analytics firm Bango and it’s clearly underscored by the latest statistics.

    7 comments

  • Forecasts for Brazil: it’s going to be hot

    Submitted by Editors Desk on 26 March, 2009 - 17:25.

    It’s no coincidence that the Mobile Marketing Association chose Brazil for its Latin American Forum this week. With 152 million mobile subscribers at the last count by Anatel (the country’s regulator), it’s a mobile market that’s tipped to be as hot as Brazil’s legendary summers.

  • What no links? How the Oscars, film distributors and news sites are all at sea over mobile

    Submitted by Editors Desk on 2 March, 2009 - 12:41.

    mobiThinking has been on an Oscars-inspired trip to the movies. There are some excellent mobile tools for movie lovers – reviews and trailers that helped us decide what to see, even sites that told us where the film was playing locally and allowed us to book seats. The frustrating thing is it took hours. Hours spent trawling through mobile search and directory sites… and the daft thing is we shouldn’t need to do it.

  • What do we want? Metrics from mobile sites. When do we want them? Yesterday.

    Submitted by Editors Desk on 17 February, 2009 - 13:52.

    It’s odd to want to make the mobile Web more like the PC Web, but when it comes to media metrics, that’s what mobile marketers are clambering for. The latest GSMA initiative suggests someone’s starting to listen.

    Media buyers want to know what they’re buying into – statistics about a site, its visitors, their demographics and behavior. Fair enough, it’s what they get from a PC Web site, so why not from a mobile site?

  • Valentine’s Day to break messaging record

    Submitted by Editors Desk on 12 February, 2009 - 12:05.

    Valentine’s Day 2009 is gearing up to be the biggest texting day ever, with VeriSign predicting 3.5 billion messages will be sent in North America alone.

    On February 14 last year, VeriSign estimated 2.2 billion messages would be sent in the US, suggesting a 37 percent increase.

    For 2009 as a whole, VeriSign’s estimates imply an increase in total messaging for the year of 30 percent compared to 2008.

  • Sender pays: the first taste of the future of mobile content.

    Submitted by Editors Desk on 4 February, 2009 - 17:29.

    Do you want to provide rich mobile content – animation, video, games etc. – either as part of subscription or as part of a marketing campaign, without consumers being slapped with indeterminate download fees? Then rejoice, because change is afoot.

    Whatever you call it the ‘sender-pays’ or ‘zero-rated-data’ model, it’s here and the British made-for-mobile drama THMBNLS, proves it works. And changes on the cards over the next few months will make it easier, and maybe cheaper, to pull it off.

    4 comments

  • Great offer for mobiThinking’s London readers: £100 off mobile-marketing training course.

    Submitted by Editors Desk on 28 January, 2009 - 17:08.

    mobiThinking readers in London can get a £100 discount – almost 20 percent – off this excellent mobile-marketing course on February 3, 2009 9:30am – 4:30pm.

  • If I’d had just five minutes with Hillary

    Submitted by Editors Desk on 27 January, 2009 - 20:14.

    “If I’d had just five minutes with Hillary, it could all have been different,” said an exasperated Cal Morton, vice president, Interlinked Media, the agency that ran Hillary Clinton’s mobile campaign (such as it was).

    We were discussing the campaign ran by Barak Obama, President of the United States and mobile-marketing pin-up of the year. It touched a nerve.

    Interlinked had wanted to take Hillary’s mobile campaign way beyond basic SMS alerts.

  • Stand and deliver – your case studies or …

    Submitted by Editors Desk on 12 December, 2008 - 00:00.

    Like an addictive drug, with industry awards you're always left craving more: more information… more stuff we can learn from.

    Alberto Benbunan at hip Spanish agency Mobile Dreams Factory sums it up perfectly: "There’s more to awards ceremonies than recognizing the efforts of agencies or clients, they should also inspire others."

    It’s always interesting to know who and what, but what’s really useful is how and why.

    1 comment

  • Mobile search: it’s all about info, utility and staying in touch

    Submitted by Editors Desk on 4 December, 2008 - 16:22.

    Mobile search is dominated by local information/utility and social networking/communications. Top 10 search terms provided by Yahoo and AOL – unfortunately Google couldn’t provide the same information – suggest that people use mobile search for more practical purposes than PC search.

    Celebrity and TV reality shows clearly aren’t as important to people on the move, as catching up with friends (MySpace, MocoSpace, Facebook), checking the weather or classifieds (Craigslist), what’s on at the cinema or getting directions (MapQuest).

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