Mobile Web

  • Mobile Marketing Forum Europe (Sept 9-10, 2009, Berlin): special offer for mobiThinking readers

    Submitted by Editors Desk on 1 September, 2009 - 07:00.

    The Mobile Marketing Association (MMA) is offering mobiThinking readers a 15 percent discount for the star-studded Mobile Marketing Forum in Berlin, including the live webcast.

  • Do brands want better targeting than most mobile ad networks offer?

    Submitted by Editors Desk on 3 August, 2009 - 07:33.

    30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else.

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  • Why recession is a great time to invest in mobile

    Submitted by Editors Desk on 27 July, 2009 - 07:00.

    With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels.


  • Google: app stores are not the future

    Submitted by Editors Desk on 22 July, 2009 - 07:49.

    Vic Gundotra, Google Engineering vice president and developer evangelist told the Mobilebeat conference in San Francisco last week that the Web had won, according to the Financial Times. Google believes that cell-phone users will get their information and entertainment through browsers in future, rather than from downloaded applications.


  • World Cup mobile guide featured on a really mobile blog

    Submitted by Editors Desk on 14 July, 2009 - 14:40.

    mobiThinking’s World Cup guide has been honored with a mention on the latest Carnival of the Mobilists blog.

  • How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?

    Submitted by Editors Desk on 24 June, 2009 - 13:39.

    Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup

    Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year.


  • Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers

    Submitted by Editors Desk on 18 June, 2009 - 07:35.

    Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited.


  • One-stop shop for mobile-marketing news

    Submitted by Editors Desk on 25 May, 2009 - 06:30.

    If you struggle to keep track with all the latest mobile-marketing news, you’ll be pleased to know that you can now pick it all up in one place. Following a suggestion a while back from mobiThinking, those nice folks at the news-aggregation site Newsnow have set up a dedicated feed for mobile marketing.

  • mobiThinking featured on Carnival of the Mobilists

    Submitted by Editors Desk on 5 May, 2009 - 17:43.

    mobiThinking’s post last week on essential places to register your mobile site to help drive traffic has been honored with a mention on the latest Carnival of the Mobilists blog.

  • Using the mobile channel for good causes

    Submitted by Amy Mischler on 13 April, 2009 - 10:42.

    One of the most exciting things about the mobile Web is the myriad ways it can help communities in need. Non-profit-making organizations – charities – have been quick to spot that mobile Web is a great way to trigger mobile giving.

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