CTIA is offering mobiThinking readers excellent discounts on two concurrent one-day special-interest seminars at its annual event in Las Vegas, March 31, 2009: Billboard Mobile Entertainment Live! ($249) and Mobile Marketing and Advertising ($249).
mobiThinking was privy to a mouthwatering mobile application from Cobra beer. It’s a beer brewed in the Indian style for the European drinker, with a cutting-edge promotion to woo the upwardly-mobile drinker.
Do you want to provide rich mobile content – animation, video, games etc. – either as part of subscription or as part of a marketing campaign, without consumers being slapped with indeterminate download fees? Then rejoice, because change is afoot.
Whatever you call it the ‘sender-pays’ or ‘zero-rated-data’ model, it’s here and the British made-for-mobile drama THMBNLS, proves it works. And changes on the cards over the next few months will make it easier, and maybe cheaper, to pull it off.
“If I’d had just five minutes with Hillary, it could all have been different,” said an exasperated Cal Morton, vice president, Interlinked Media, the agency that ran Hillary Clinton’s mobile campaign (such as it was).
We were discussing the campaign ran by Barak Obama, President of the United States and mobile-marketing pin-up of the year. It touched a nerve.
Interlinked had wanted to take Hillary’s mobile campaign way beyond basic SMS alerts.
If good web writing is good writing boiled for forty minutes on high, then good mobile web writing is leaving the copy on the stove overnight.
That concentrated stuff on the bottom of the pot? That’s what mobile users want when they’re on the go.
A few tips for writing better mobile web copy:
Cut to the chase.
If you can’t write the copy on your hand, rewrite it.
Be goal-directed (your users are).