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  • An abundance of global brands among the MMA Awards finalists (with links to campaigns)

    Submitted by Editors Desk on 28 October, 2009 - 20:29.

    P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped.


    This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.

  • The mobile Web is dead… Long live the mobile Internet

    Submitted by Editors Desk on 22 October, 2009 - 08:58.

    P.S. (28-10-09) Thanks to Tamoggemon for including this blog in the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs.



    Periodically, someone somewhere for whatever reason declares the death of the mobile Web. This is welcome because it allows us all to review what the mobile Internet really is and why it is critical.
    Mobile Web isn’t just about having a mobile Website – though that is an important part – it’s about recognising that mobile is different. Mobile users have different requirements to PC users and mobile devices have different limitations and capabilities compared with PCs.

    Does your company need mobile Web? Here are four simple questions to help you decide:

    5 comments

  • Mobile Marketing Insights (October 22, 2009, Shanghai): special offer for mobiThinking readers

    Submitted by Editors Desk on 15 October, 2009 - 00:00.

    Mobile Marketing Insights (October 22, 2009, Shanghai, China) is offering a 15 percent discount to mobiThinking readers. Refine your mobile strategy for targeting one of the world’s most exciting markets with speakers

  • The mobiThinking guide to mobile ad networks – Q&A

    Submitted by Editors Desk on 2 October, 2009 - 06:21.

    Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled.

  • Essential tips for making your mobile site work better, from Yankee Group

    Submitted by Editors Desk on 21 September, 2009 - 14:13.

    There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement.

    2 comments

  • Upcoming conferences and awards for mobile marketers’ diaries – Sept, Oct, Nov 2009 (including special offers)

    Submitted by Editors Desk on 14 September, 2009 - 07:00.

    From Las Vegas to Shanghai to London, this is mobiThinking’s pick of mobile conferences and award ceremonies (with deadlines for entries) from around the world

  • Mobile Marketing Forum Europe (Sept 9-10, 2009, Berlin): special offer for mobiThinking readers

    Submitted by Editors Desk on 1 September, 2009 - 07:00.

    The Mobile Marketing Association (MMA) is offering mobiThinking readers a 15 percent discount for the star-studded Mobile Marketing Forum in Berlin, including the live webcast.

  • The 3rd Internet and Mobile Marketing Summit (August 25-26, 2009, Manila, Philippines): special offer for mobiThinking readers

    Submitted by Editors Desk on 17 August, 2009 - 16:25.

    The Internet and Mobile Marketing Association of the Philippines (IMMAP) is offering mobiThinking readers a 15 percent discount for its third annual conference for online and mobile marketers.

  • Do brands want better targeting than most mobile ad networks offer?

    Submitted by Editors Desk on 3 August, 2009 - 07:33.

    30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else.

    1 comment

  • Upcoming conferences and events for mobile marketers’ diaries – August, September, October 2009 (including special offers)

    Submitted by Editors Desk on 31 July, 2009 - 09:19.

    From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months.

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