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  • What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest?

    Submitted by Editors Desk on 7 December, 2009 - 12:35.

    Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc).

    8 comments

  • 10 things you should know about mobile in India

    Submitted by Editors Desk on 25 November, 2009 - 09:58.

    Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win.

    To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India

    2 comments

  • MMA Global Awards: the winners, with links to the best mobile campaigns in the business

    Submitted by Editors Desk on 18 November, 2009 - 11:50.



    UPDATE: 20 July, 2010

    This page has been moved here, where it has been updated with lots of videos and even more links.


    Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.

  • Google buys AdMob – putting it in context and asking the experts

    Submitted by Editors Desk on 10 November, 2009 - 14:18.

    Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob.

    2 comments

  • An abundance of global brands among the MMA Awards finalists (with links to campaigns)

    Submitted by Editors Desk on 28 October, 2009 - 20:29.

    P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped.


    This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.

  • The mobile Web is dead… Long live the mobile Internet

    Submitted by Editors Desk on 22 October, 2009 - 08:58.

    P.S. (28-10-09) Thanks to Tamoggemon for including this blog in the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs.



    Periodically, someone somewhere for whatever reason declares the death of the mobile Web. This is welcome because it allows us all to review what the mobile Internet really is and why it is critical.
    Mobile Web isn’t just about having a mobile Website – though that is an important part – it’s about recognising that mobile is different. Mobile users have different requirements to PC users and mobile devices have different limitations and capabilities compared with PCs.

    Does your company need mobile Web? Here are four simple questions to help you decide:

    5 comments

  • Mobile Marketing Insights (October 22, 2009, Shanghai): special offer for mobiThinking readers

    Submitted by Editors Desk on 15 October, 2009 - 00:00.

    Mobile Marketing Insights (October 22, 2009, Shanghai, China) is offering a 15 percent discount to mobiThinking readers. Refine your mobile strategy for targeting one of the world’s most exciting markets with speakers

  • Would you advertise on Twitter?

    Submitted by Editors Desk on 12 September, 2009 - 09:00.

    This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions.

  • How to reach young consumers using the mobile channel

    Submitted by Editors Desk on 8 September, 2009 - 06:24.


    Updated (September 14, 20009)

    This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal.


    In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked:
    What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world.

    8 comments

  • Mobile Marketing Forum Europe (Sept 9-10, 2009, Berlin): special offer for mobiThinking readers

    Submitted by Editors Desk on 1 September, 2009 - 07:00.

    The Mobile Marketing Association (MMA) is offering mobiThinking readers a 15 percent discount for the star-studded Mobile Marketing Forum in Berlin, including the live webcast.

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