Mobile marketing experts
Get your smarts - fresh from the front line - and insight from top mobile marketers as they embrace the most exciting new medium since television. Check out our library of expert interviews.
The insider’s guide to mobile Web marketing in the UK
Almost 27 percent of the UK mobile subscribers now use their phone to access the Internet. mobileSQUARED’s Nick Lane shares brand new statistics and insight.
The insider’s guide to mobile Web marketing in India
With 525 million mobile subscriptions and rising India is the world’s second largest mobile market after China. Cell phone penetration dwarfs both landlines and PCs, making the mobile channel the obvious channel for meeting the growing digital information and entertainment needs of this vast market.
The insider’s guide to mobile Web marketing in the US by Laura Marriott
The US is a market of over 270 million mobile users, collectively spending more on mobile data than anywhere else on the planet. Let the world’s leading mobile ambassador guide you through the ins and outs of the US mobile Web, as she shares invaluable insights, statistics, resources and tips.
Mobile marketing to teens: an Asian perspective from Ian Stewart, Friendster
An outspoken veteran of youth marketing (Coke and MTV), Ian Stewart, head of Asia, Friendster, gives the low-down on teens, brands and mobile.
Five-minute interview: Edward Kershaw, Vice President Mobile Media, EMEA, Nielsen Online
Engage your mobile audience in a fun, interesting, innovative way and get results. Spread your net wide, mobile marketing also works on people that don’t have smartphones, says Kershaw.
Mike Wehrs: the mobiThinking interview
With recession and cut-backs on everyone’s mind, how does Mike Wehrs, president of the Mobile Marketing Association, convince brands to invest in mobile? What technologies and trends will map the future of mobile Web marketing? Find out what makes the MMA boss tick in this in-depth interview.
The insider’s guide to mobile Web marketing in South Africa
With South Africa hosting the FIFA World Cup 2010, an already buoyant mobile Web marketing business should get a massive testosterone boost. But with such a diverse population, South Africa presents interesting challenges together with the opportunities.
Five-minute interview: Rory Sutherland, vice-chairman, Ogilvy Group
Branded utility – that’s the key advantage mobile brings for service-conscious companies, and Sutherland has a fistful of great examples of how mobile utility has made a dramatic difference.
The insider’s guide to mobile marketing in Spain
With the highest mobile-Internet penetration in Europe, as well as being one of the world’s Top 10 nations for .mobi registrations - Spain is an attractive bet for mobile marketers.
