Mobile marketing experts
Get your smarts - fresh from the front line - and insight from top mobile marketers as they embrace the most exciting new medium since television. Check out our library of expert interviews.
Almost 27 percent of the UK mobile subscribers now use their phone to access the Internet. mobileSQUARED’s Nick Lane shares brand new statistics and insight.
With 525 million mobile subscriptions and rising India is the world’s second largest mobile market after China. Cell phone penetration dwarfs both landlines and PCs, making the mobile channel the obvious channel for meeting the growing digital information and entertainment needs of this vast market.
The US is a market of over 270 million mobile users, collectively spending more on mobile data than anywhere else on the planet. Let the world’s leading mobile ambassador guide you through the ins and outs of the US mobile Web, as she shares invaluable insights, statistics, resources and tips.
An outspoken veteran of youth marketing (Coke and MTV), Ian Stewart, head of Asia, Friendster, gives the low-down on teens, brands and mobile.
Engage your mobile audience in a fun, interesting, innovative way and get results. Spread your net wide, mobile marketing also works on people that don’t have smartphones, says Kershaw.
With recession and cut-backs on everyone’s mind, how does Mike Wehrs, president of the Mobile Marketing Association, convince brands to invest in mobile? What technologies and trends will map the future of mobile Web marketing? Find out what makes the MMA boss tick in this in-depth interview.
With South Africa hosting the FIFA World Cup 2010, an already buoyant mobile Web marketing business should get a massive testosterone boost. But with such a diverse population, South Africa presents interesting challenges together with the opportunities.
Branded utility – that’s the key advantage mobile brings for service-conscious companies, and Sutherland has a fistful of great examples of how mobile utility has made a dramatic difference.