Mobile Marketing Imperatives with iLoop
A short, sharp interview with Michael Becker of iLoop Mobile. Essential viewing for every marketer getting to grips with the mobile web.
Michael Becker is one of the most plugged-in, articulate players in the mobile marketing world.
In his view, “the key thing for marketers is not to think of the mobile as a static or single channel. It’s a multi-modal channel and you want to be using all these modes.”
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In this short, sharp interview, Michael shares his views on mobile grazing, marketing metrics, multi-modal campaigns and the future of the mobile web experience.
Rating for this article:
Very realistic overview of what the mobilenet is about - right now! - OMG comments that you can do more than this already - he/she clearly wasn't paying attention (too concerned with Michaels physical 'presentation')- we can actually do the whole web on a phone - if that's what you choose? The point being that this isn't what users want! - it's about using a resource efficiently, effectively, rapidly... not cramming in too much..... as they say "less is more" and he speaks sensibly about where the focus should be made. In 2009 there may be changes, in 2010 some more... in 2020 more still...
The point being that tomorrow never really comes OMG, so building tomorrows apps today fails because devices & data speeds let them down.. we need todays apps today.. to be used today.. to be monetized today... & introduce tomorrows apps for when tomorrow becomes today.
. why.mobi
Is this guy for real..has he ever been outside of his box? man they do stuff beyond what he is speaking of in Asia and EU. He looks like his face is pulled back (smile). This is so bad. needs media training haha!
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