.mobi Thinking: what every marketer needs to know
Amy Mischler on searchability, guessability and the importance of utility in mobile marketing. "It's utility that ensures highly engaging sessions with customers."
Few people ‘get’ the .mobi domain better than Amy Mischler, VP of Identity and Brand Services at dotMobi.
In her words: "Utility has become such a strong theme for the mobile web. It’s the way to ensure highly engaging sessions with customers."
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In this challenging interview, Amy talks about recent research among mobile consumers, why utility is so important on the mobile web, the reasons for choosing a .mobi name and the key to mobile searchability and discover-ability of your mobile sites.
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