Interview transcripts
mobiThinking guide to mobile agencies: Grupo.Mobi (formerly known as Pontomobi)
This guide profiles in-depth the world's biggest and best mobile agencies, asking the questions that every brand, publisher or creative agency needs to know to pick the right mobile partner.
mobiThinking guide to mobile agencies: Mobiento
Ten-year-old Swedish mobile agency Mobiento has amassed a wealth of accolades and a who’s who of multinational clients. Over a third of business now comes from outside Scandinavia, helped by opening a New York office. This in-depth profile of Mobiento is the latest addition to the guide to the world's biggest and best mobile agencies.
mobiThinking guide to mobile agencies: Golden Gekko
With over 600 branded apps and mobile sites in 30 countries to its name, Golden Gekko is one of the world’s most prolific mobile agencies and a welcome addition to the mobiThinking guide to mobile agencies. The guide profiles in-depth 14 of the world's biggest and best mobile agencies, asking the need-to-know questions to help you pick the right mobile partner.
What makes EMEA the world’s most exciting mobile market? Interview with Paul Berney, managing director, MMA EMEA
With 119 different nations and innumerable different languages, religions, cultures and standards of living, there’s only one thing that unifies the distinct populations of Europe Middle East and Africa (EMEA). That is the mobile phone. 1.35 billion people in this region have a mobile phone. You can’t say the same about PC or TV. The diversity of region has led to the mobile channel being used in very different, though equally innovative ways by companies that wish to engage their customers via mobile.
What makes North America the most exciting mobile market in the world? Interview with Michael Becker, MD, North America, MMA
Strong growth in smartphone adoption, ongoing roll out of fourth-generation (4G) mobile networks and innovative brands are helping to drive forward all forms of mobile engagement – messaging, mobile Web, apps and more.
The insider’s guide to mobile Web and marketing in Brazil 2011
Along with Russia, India and China (known affectionately as the BRIC countries), Brazil, is eyed as a market of great potential by operators, handset manufacturers and mobile marketers alike. Get the low down on Brazil with the MMA's former global chairman.
Fighting poverty with mobile money: interview with Claudia McKay, Consultative Group to Assist the Poor (CGAP), the World Bank
One billion – that’s almost half – of the world’s “unbanked” population have a cell phone, making the mobile channel a critical component in the fight against poverty.
What makes Asia Pacific the most exciting mobile market in the world? Interview with Rohit Dadwal, MD Asia Pacific, MMA
With an eye-watering 2.9 billion mobile subscriptions, Asia Pacific accounts for half of the world’s mobile population. This diverse region boasts the world’s largest mobile market, China, the fastest growing, India, the most advanced, Japan and South Korea as well as some of the most undeveloped. But one thing is for sure across Asia Pacific, nothing rivals mobile as the medium for marketers to reach their audience.
How mobile money is changing Africa: interview with Barry Coetzee of iVeri
The problem with cash is that it sometimes disappears without trace. Mobile money introduces an audit trail that makes it harder for corrupt officials to steal.
