The Webby Awards: the award-winning mobile campaigns with case studies and videos
The Webby Awards has been taking mobile Web seriously since 2007, with nine mobile categories. We've added video case studies for the winning campaigns.
Awards: The Webby Awards
Founded: 1996, mobile Web category started in 2007
Deadline for entries: December each year
Entry fee: starts at US $295
Winners announced: May each year
Prize: Webby Award
Categories (in 2010): Best Use of Location Technology; Mobile Video; Mobile Entertainment; Experimental and Innovation; Integrated Mobile Experience; Mobile Applications; Mobile Marketplace and Services; Mobile News; Mobile Social Networking
Advantages: while the Webby heritage is Web, mobile has become a serious part of the Awards. The nicest touch is the People's Voice where the general public (and/or friends of the entrants) can vote for their choice.
Disadvantages: there are no summaries of the winning mobile campaigns or videos (these were added by mobiThinking), but there are links to websites, sometimes to case studies and videos, for each of the winners and runners up, which is useful.
2010 Winners include (brand/agency): Nokia/R/GA; MLB; Target; Volkswagen/AKQA; WWF/BBH; New York Times; Standard Chartered Bank; Barnes & Noble; BBC News; Foursquare; Evernote.
• mobiThinking guide to mobile industry awards
• mobiThinking guide to mobile agencies
• How to create an award-winning mobile campaign
Category: Best Use of GPS or Location Technology
Webby Award Winner: Nokia viNe • R/GA
People's Voice Winner: Geocaching for iPhone • Groundspeak
Runners up: • Glympse • The Next Move by UrbanDaddy • Zagat To Go
Advertising video: Nokia viNe
Category: Best Use of Mobile Video
Webby Award Winner: WWF's Fate's in your hands • BBH China
People's Voice Winner: Ustream Mobile Shares Life's Moments • Ustream
Runners up: MLB.com At Bat • National Film Board of Canada iPhone App • Vook
Video case study: WWF's Fate is in your hands
Category: Mobile Entertainment
Webby Award Winner: MLB Mobile • MLB Advanced Media
People's Voice Winner: Texts From Last Night
Runners up: KCRW Radio iPhone App • Television Without Pity Mobile • The GQ iPhone App
Category: Experimental and Innovation
Webby Award Winner: Webby Award Winner: Nokia viNe • R/GA
People's Voice Winner: Fate's in your hands • BBH China
Runners up: Moodagent • NIKEiD iPhone App • Zagat nru
Category: Integrated Mobile Experience
Webby Award Winner: Volkswagen's Real Racing GTI • AKQA
People's Voice Winner: Huddle! • Standard Chartered Bank
Runners up: 42Below Because We Can • All your mates in one place • Real Navigation Game
Video casestudy: Volkswagen's Real Racing GTI
Category: Mobile Applications
Webby Award Winner: Evernote
People's Voice Winner: Evernote
Runners up: MLB.com At Bat • Moodagent • New York Times App • WebMD Mobile
Video advertisement: Evernote
Category: Mobile Marketplace and Services
Webby Award Winner: Target Mobile Site
People's Voice Winner: Barnes & Noble Bookstore app for iPhone
Runners up: Expedia Mobile • KAYAK Flight and Hotel Search • Yelp Mobile
Category: Mobile News
Webby Award Winner: The New York Times Mobile
People's Voice Winner: BBC News
Runners up: CNN Mobile • NPR Mobile News • Yahoo! Mobile Homepage
Category: Mobile Social Networking
Webby Award Winner: Foursquare
People's Voice Winner: Foursquare
Runners up: iCrossing's Say what? • meetMoi • Nissan Ski Challenge Prove It • Yelp Mobile
Video advertisement: Foursquare
Agencies: if you would like to see your video case study featured here, please contact: editor (at) mobiThinking.com.
Further reading:
Japan, Canada, USA, Germany, UK, India, Australia, Spain, South Africa, Brazil
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