While I appreciate anyone that actually takes the time to put out an ebook on user interface design and offer it up for free, I would really like some more discussion on what the so called sinners could have done better. It's not that hard to create a mock up of what the ideal interface for one of these failing sites should look like. Nonetheless, it makes its point clear and there are many overlapping characteristics seen in a lot of the winner sites that I'll try to emulate myself in future designs. Good tips on usability, I appreciate the work put into this. Thanks.

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