1.5 billion mobile handsets sold in 2011, nearly one third are smartphones. Nokia is still top dog for handsets, but Samsung and Apple sold more smartphones.
Submitted by Randy Atkisson (not verified) on 11 December, 2008 - 12:07.
It's amazing all the lip service given to the iPhone, and certainly Android will be right behind. While these devices have created a huge buzz in the industry, they represent a very small penetration. Why limit your marketing scope to less than 3% of the total phones in use? What about the 100,000,000 plus web-enabled Katanas, Razors, Samsung & LG flips? While much more basic, these can also be tools in the hands of marketers, capable of downloading brand specific applications. You just have to give the audience a good reason to do so, more than just the ‘Cool Factor’ of the iPhone. How many of the millions of apps downloaded to iPhones will still be used on a daily basis come January…other than at cocktail parties or as office meeting diversions? Now, an app from your bank, favorite clothing store chain, preferred casino, those will be opened on a weekly, if not daily, basis long into the future. And with the Holy Grail of true location based message delivery (see www.acuitymobile.com) within the grasp of marketers, brands can personalize messages, content and offers and deliver it to my device at the time and place I am most likely to want it!
It's amazing all the lip service given to the iPhone, and certainly Android will be right behind. While these devices have created a huge buzz in the industry, they represent a very small penetration. Why limit your marketing scope to less than 3% of the total phones in use? What about the 100,000,000 plus web-enabled Katanas, Razors, Samsung & LG flips? While much more basic, these can also be tools in the hands of marketers, capable of downloading brand specific applications. You just have to give the audience a good reason to do so, more than just the ‘Cool Factor’ of the iPhone. How many of the millions of apps downloaded to iPhones will still be used on a daily basis come January…other than at cocktail parties or as office meeting diversions? Now, an app from your bank, favorite clothing store chain, preferred casino, those will be opened on a weekly, if not daily, basis long into the future. And with the Holy Grail of true location based message delivery (see www.acuitymobile.com) within the grasp of marketers, brands can personalize messages, content and offers and deliver it to my device at the time and place I am most likely to want it!