1.5 billion mobile handsets sold in 2011, nearly one third are smartphones. Nokia is still top dog for handsets, but Samsung and Apple sold more smartphones.
Submitted by Robert Sanchez (not verified) on 23 April, 2010 - 00:10.
Very interesting interview, when it comes to mobile marketing the key is providing consumers with the information they want and need on their terms. It is of the utmost importance to consider your consumers will find most beneficial before sending out mobile marketing messages, as they can easily be interpreted as SPAM by the end user, which may in turn alienate them from your products entirely. At Globaltel Media our mobile marketing clients have greatly increased their response rates by utilizing our real-time response tracking to better understand what their consumers would like to receive on their mobile devices. In addition to tailoring your messages, it is also important to adhere to all MMA standards, as they can quickly shut down any campaign if they deem it irresponsible.
Very interesting interview, when it comes to mobile marketing the key is providing consumers with the information they want and need on their terms. It is of the utmost importance to consider your consumers will find most beneficial before sending out mobile marketing messages, as they can easily be interpreted as SPAM by the end user, which may in turn alienate them from your products entirely. At Globaltel Media our mobile marketing clients have greatly increased their response rates by utilizing our real-time response tracking to better understand what their consumers would like to receive on their mobile devices. In addition to tailoring your messages, it is also important to adhere to all MMA standards, as they can quickly shut down any campaign if they deem it irresponsible.