1.5 billion mobile handsets sold in 2011, nearly one third are smartphones. Nokia is still top dog for handsets, but Samsung and Apple sold more smartphones.
Submitted by Antoine RJ Wright (not verified) on 4 February, 2010 - 16:14.
Good topic, and something that a lot of folks will have a problem with in the time to come.
For question #1: base marketing skills don't change, the technology does. Finding those who are successful means simply getting around those mobile events where mobile marketers will congregate. Of course, the person looking to hire has to have a "goal" of the mobile marketing effort in mind when going to these events or social networks. Simply, putting a request out there for mobile knowledge in this area just isn't sufficient since its too new to many who'd like mobile-enabled persons to assist with these efforts.
For question #2: certifications are great when there's a well established body of knowledge towards what works. Mobile is too personal, communal, regional, and political for such a certification to have been developed. There's very little consistent governance towards mobile as a whole, and therefore a person looking to get certified in something relating to mobile usually will want to have a mosaic of certifications or skills which may not be exactly mobile-relevant. Give it 5 years and we'll see the need for certification as many base rules of use and adoption will have been established, and much of the research towards trends and health will have more backing for these certifications.
Lastly, if persons are mobile marketing-enabled, they should be ready to pitch themselves to the larger marketing and PR houses. They want your/our knowledge, and frankly speaking, you've got a blank slate (for a while) to get things in order. These companies will need to exercise a good deal more freedom though than what they are used to. Mobile marketing while sharing some characteristics with other marketing efforts, requires speedier and more versatile planning and process development.
Good topic, and something that a lot of folks will have a problem with in the time to come.
For question #1: base marketing skills don't change, the technology does. Finding those who are successful means simply getting around those mobile events where mobile marketers will congregate. Of course, the person looking to hire has to have a "goal" of the mobile marketing effort in mind when going to these events or social networks. Simply, putting a request out there for mobile knowledge in this area just isn't sufficient since its too new to many who'd like mobile-enabled persons to assist with these efforts.
For question #2: certifications are great when there's a well established body of knowledge towards what works. Mobile is too personal, communal, regional, and political for such a certification to have been developed. There's very little consistent governance towards mobile as a whole, and therefore a person looking to get certified in something relating to mobile usually will want to have a mosaic of certifications or skills which may not be exactly mobile-relevant. Give it 5 years and we'll see the need for certification as many base rules of use and adoption will have been established, and much of the research towards trends and health will have more backing for these certifications.
Lastly, if persons are mobile marketing-enabled, they should be ready to pitch themselves to the larger marketing and PR houses. They want your/our knowledge, and frankly speaking, you've got a blank slate (for a while) to get things in order. These companies will need to exercise a good deal more freedom though than what they are used to. Mobile marketing while sharing some characteristics with other marketing efforts, requires speedier and more versatile planning and process development.