Smart TXTBKS is a project in the Philippines to put school text books onto old SIM cards, using SMS messaging, and it works on any phone, however lowly and however ancient. It is momentous that Cannes Lions, a celebration of the world of advertising, should honor such a worthy, long-term and inclusive mobile initiative.
We started Webmoblink in 2009. So we are fresh start-up with a simple concept. Our concept is that there is not only one web but there is a mobile and an online web. We have started with an offer and position in the market to deliver the most effective campaigns to everyone.
This is important as despite enormous growth in the mobile space – the mobile web is in its infancy. We believe that offering great mobile advertising products that encourage the growth of the whole ecosystem is the future.