It seems starkly obvious, although it's hardly got a mention yet - teens thrive on interactivity, and clicking a banner is not their idea of a thrill. You need to TALK to them, in their own language...

Interactive voice messaging is coming of age, and will soon be the strongest and most effective tool to draw young people into new ideas, products and services. The well-structured and cleverly-implemented multilingual voice database, for example on free or low-cost music servers, extending the entertainment/gaming/interactivity experience, has everything going for it.

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