1.5 billion mobile handsets sold in 2011, nearly one third are smartphones. Nokia is still top dog for handsets, but Samsung and Apple sold more smartphones.
In my mind we could start targeting based on location, time and handset model. This should technically be possible. We could identify location through triangulation and handset model through he unique identity that the phone is sending out. With this information McDonalds can target entry and mid range handsets around lunch time in order to reach middle and low-income takers with a lunch offer. Jaguar can target high-income takers through pin pointing handsets above 400 EUR retail (gross operator subsidy) on a weekend at cities were they have retail outlets for a free test-drive. The advantages with this type of targeting is what I believe will drive the industry in the long run.
In my mind we could start targeting based on location, time and handset model. This should technically be possible. We could identify location through triangulation and handset model through he unique identity that the phone is sending out. With this information McDonalds can target entry and mid range handsets around lunch time in order to reach middle and low-income takers with a lunch offer. Jaguar can target high-income takers through pin pointing handsets above 400 EUR retail (gross operator subsidy) on a weekend at cities were they have retail outlets for a free test-drive. The advantages with this type of targeting is what I believe will drive the industry in the long run.
Cheers
Daniel