the biggest advantage for an organization or consumer is availability to facilitate micro payments... to me it looks like biggest advantage through the presence of an App store... Apple's AppStore was able to generate huge traffic & entice the developer community to monetize using its well connected channel...I really don't think any web property was able to acheive the same Also downloadable and web application complement each other... so Im quite bullish about the appstores; they are here to stay

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