1.5 billion mobile handsets sold in 2011, nearly one third are smartphones. Nokia is still top dog for handsets, but Samsung and Apple sold more smartphones.
Submitted by jim mcnamara (not verified) on 23 July, 2009 - 21:22.
It's not really a question of either or but a matter of one or the other, or both - depending on audience and marketing goals. We work with large carriers on their mobile advertising programs and advise that both apps and the mobile web need to be part of the mix. To focus on one to the exclusion of the other is to leave a link our of the mobile marketing chain. We advocate an integrated seven channel approach that incorporates both apps and the mobile web. Apps play strong to the utility aspect of mobile and allow for deep engagement with specific audience/interest segments. Mobile web is a broader play with more spontaneous engagement.
It's not really a question of either or but a matter of one or the other, or both - depending on audience and marketing goals. We work with large carriers on their mobile advertising programs and advise that both apps and the mobile web need to be part of the mix. To focus on one to the exclusion of the other is to leave a link our of the mobile marketing chain. We advocate an integrated seven channel approach that incorporates both apps and the mobile web. Apps play strong to the utility aspect of mobile and allow for deep engagement with specific audience/interest segments. Mobile web is a broader play with more spontaneous engagement.