1.5 billion mobile handsets sold in 2011, nearly one third are smartphones. Nokia is still top dog for handsets, but Samsung and Apple sold more smartphones.
Submitted by Martin Wilson (not verified) on 30 June, 2009 - 16:36.
The mobile marketing opportunity around the 2010 World Cup is without a doubt going to be significant. The interest that a global event of this nature will attract is just massive. There will be a huge desire to feed on content and services linked to the event, whether football or location related. Mobile will one of the most accessible channels to the majority of fans before and during the tournament either within South Africa or outside.
Marketers need to take on board that there will be an array of different contexts of people interacting with mobile content and services associated to the event. I suggest that for many this should start with answering three basic questions ‘How’ are you going to reach the audience, ‘Why’ are you relevant and ‘What’ do you expect from the consumer? Once answered this may then help ensure that at least the channel is being used for a valid reason.
Secondly marketers need to understand the pitfalls that exist around the channel itself. For instance if looking to target an audience when they are attending the event a firm consideration to the associated data charges needs to be made. Currently South Africa falls into one of the most expensive regions for roaming data in the world. It will be important that content and services consumed in situ are optimised well to ensure that interacting with a brand does not leave sour taste in the consumers mouth once they have got home and seen the bill.
The mobile marketing opportunity around the 2010 World Cup is without a doubt going to be significant. The interest that a global event of this nature will attract is just massive. There will be a huge desire to feed on content and services linked to the event, whether football or location related. Mobile will one of the most accessible channels to the majority of fans before and during the tournament either within South Africa or outside.
Marketers need to take on board that there will be an array of different contexts of people interacting with mobile content and services associated to the event. I suggest that for many this should start with answering three basic questions ‘How’ are you going to reach the audience, ‘Why’ are you relevant and ‘What’ do you expect from the consumer? Once answered this may then help ensure that at least the channel is being used for a valid reason.
Secondly marketers need to understand the pitfalls that exist around the channel itself. For instance if looking to target an audience when they are attending the event a firm consideration to the associated data charges needs to be made. Currently South Africa falls into one of the most expensive regions for roaming data in the world. It will be important that content and services consumed in situ are optimised well to ensure that interacting with a brand does not leave sour taste in the consumers mouth once they have got home and seen the bill.