1.5 billion mobile handsets sold in 2011, nearly one third are smartphones. Nokia is still top dog for handsets, but Samsung and Apple sold more smartphones.
Submitted by Tomi Ahonen (not verified) on 26 June, 2009 - 09:36.
I think advergaming is the big opportunity. Anything around the FIFA tournament suggests plenty of gaming opportunities to allow fans to engage, including fantasy leagues, guess-the-scores, virtual gaming with user-generated avatars, etc. All tourists who arrive to SA will have a mobile phone, most an advanced (often 3G) phone. The services can be quite advanced. SA's own penetration rate is very high and essentially any domestic SA fan who enters the stadium will also own a phone. Market opportunity enormous. Now use 2D barcodes, use-generated content, chat and blogs, and yes as much as possible, ad-sponsored advergaming, engagement marketing..
I think advergaming is the big opportunity. Anything around the FIFA tournament suggests plenty of gaming opportunities to allow fans to engage, including fantasy leagues, guess-the-scores, virtual gaming with user-generated avatars, etc. All tourists who arrive to SA will have a mobile phone, most an advanced (often 3G) phone. The services can be quite advanced. SA's own penetration rate is very high and essentially any domestic SA fan who enters the stadium will also own a phone. Market opportunity enormous. Now use 2D barcodes, use-generated content, chat and blogs, and yes as much as possible, ad-sponsored advergaming, engagement marketing..
Tomi Ahonen
www.tomiahonen.com