New IAB Mobile Advertising Guide

The Internet Advertising Bureau in the UK has just released a best practice guideline report called ‘Mobile Advertising: the Emerging UK Market” . The report is an excellent introduction to mobile advertising as well as a snapshot of the market right now. It includes the Mobile Marketing Association’s EMEA guidelines for mobile advertising published last September but still current.

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Autoglass shatters mobile barrier

“If you find yourself with a brick through your windscreen [Ed: that’s ‘windshield’ for you Yanks], the one thing you’re guaranteed to have on your person is a mobile.” So says Chris Smith, online marketing manager of Autoglass in the UK, in an excellent interview on e-consultancy .

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The huge cost of the learning curve

A clear theme that emerged from the Mobile Marketing Forum in New York this week is that the entire marketing industry is pushing itself up a steep learning curve called mobile marketing.

The cost is borne by every player in the value chain. Brand marketers must invest time, money and effort getting up to speed. Agencies must learn everything just to able to present a few things to their clients. They then have to spend an enormous amount of time educating the clients.

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MMA Mobile Advertising Guidelines

Mobile campaigns often stand or fall on execution. With this in mind, we recommend the Mobile Marketing Association’s recent publication Mobile Advertising Guidelines...

It’s a clear, practical guide to mobile ad formats and best practice for marketers who want to minimize creative versions while still giving a consistent user experience across as many devices as possible.

Aspect ratios, banner dimensions, animation, design principles… it’s all covered in this short, handy, (free) guide.

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