As young people are for the most part surgically attached to their cell phones, it makes sense to engage them via mobile. This makes mobile an attractive proposition for many sectors, but particularly for the charitable sector that had previously struggled to connect with this demographic and for the education sector where the target audience is mostly young people. However, it is only recently that either sector began to wake up to the potential.
Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing Association’s Latin America conference last week, mobiThinking has been on a data quest.
There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?
Of late, there has been some media hype around mobile applications. This has led to a somewhat distorted and narrow picture of mobile apps, which doesn’t help any business to make an informed choice about mobile strategy. If you believe mobile apps are the right path for your business, then you need to consider all smartphone platforms (including the 85 percent that are not Apple), if not all handsets (including the 97 percent that are not Apple). And you must consider browser-based mobile apps (Web apps) – as well as download (native) apps.
mobiThinking loves awards – not for the back slapping and posh nosh – but for the platter of excellent mobile campaigns/services that each award ceremony serves up. We are addicted to case studies, especially the slick bite-sized videos that agencies submit with their entries, and it is from these that we learn what is possible, what gets results and what brands, publishers and agencies are achieving it.
Accessing the Web on mobiles is big. Very big. New research from Pew Internet found that 43 percent of Americans between the ages of 30-49 do it. And 65 percent of Americans under the age of 29 do it.
In fact, there are more mobile phones in the world than PCs and TVs combined.
With numbers like that, it’s obvious: any company that offers Web services and doesn’t have a mobile strategy in place is falling behind the curve — and missing revenue opportunities.
dotMobi has launched a new product: goMobi. While our Instant Mobilizer product served a specific niche in transforming existing content, goMobi is a major leap in capabilities — and possibilities.
goMobi is more than a mobile site builder or content management system. It’s a hybrid of the two that addresses the content gap on the mobile Web.
As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web.