Most popular content on mobiThinking in 2010

The top destinations on mobiThinking in 2010 were the Guide to mobile ad networks and the Compendium of global mobile stats with 43,000 and 40,000 page views respectively, followed by the guides to top world’s top mobile markets, mobile agencies and mobile awards.
In 2010 mobiThinking enjoyed 77 percent growth in visitor figures compared with 2009. We attribute this to the quality of the content we received from our many contributors in the form of interviews, guides, country profiles, agency and ad network profiles. Thanks for all your support in 2010.

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The false economy of vanity apps and the people who are growing fat by not telling their clients the truth

This blog post attempts to explain three things about mobile marketing, mobile ad networks, apps and analysts that have puzzled - and irritated - mobiThinking throughout 2010. With the help of a briefing with an ad network (Millennial Media), one awards dinner (The EMMAs) and some pre-Christmas drinks and chat, mobiThinking has reached a conclusion. This conclusion, if correct, is a worrying one, as the answers/causes of these puzzles are closely and intertwined, creating a dangerous and self-perpetuating false economy. While Apple and the iPhone have benefited greatly from this false economy, the blame falls, mostly, elsewhere with collective responsibility lying with everyone else who is getting fat off the back of it. It’s not a conspiracy, but there is too much silence from people who ought to know better.
mobiThinking doesn’t expect this opinion to be popular. And those that have been riding the mobile app gravy train are not going to like this prediction for 2011: “Sorry, but it ain’t going to last.”

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Mobile world capital: so what is the DNA of a truly mobile city and which cities really vie for the title?

The GSMA announced this week that the city that hosts its annual conference from 2013 to 2017 will also be crowned Mobile World Capital. The shortlist includes six European cities that would make great places for a big conference, but aren’t necessarily the first places that mobiThinking would have expected to be Mobile World Capital: Amsterdam, Barcelona, Cologne, Milan, Munich and Paris.

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Carnival of the Mobilists (No 243): music, psychology, consumer behavior, apps, ads, movies, handset share and more

Welcome to Carnival of the Mobilists (COM), your round up of the best mobile and wireless blogs and one completely average one. Last week the itinerant COM was hosted by Antoine RJ Wright, next week COm drops in at MJelly. If you want your blog to be considered, submit it to mobilists@gmail.com.

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Mobile in Pakistan: a must-watch video from the founder of Mobile Monday Karachi

mobiThinking was recently sent this video of a presentation given by Rehan Allahwala, the founder of Mobile Monday Karachi at the recent Mobile Monday 10-year Anniversary Summit in Helsinki. We hope to be hearing a lot more on mobile in Pakistan from Mr. Allahwala, in the meantime we highly recommend watching this video. It puts things into perspective.

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Win free tickets for MobileSQUARED Roadshow (New York, November 2, 2010)

The MobileSQUARED team has given mobiThinking five free tickets for the New York Roadshow next week to anyone who can answer these questions. All the answers can be found in articles in the MobileSQUARED newsletter.

1. 6.9 percent of US consumers that view a mobile ad go on to purchase the item, but what ethnic group is most likely to make a purchase after viewing an ad: a) African American; b) White; or c) Hispanic?

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2010 study of mobile Web trends shows continued explosion of mobile-friendly content

dotMobi, the mobile Web solutions company behind .mobi — the only ICANN-approved Internet address created specifically for labeling content that works on all mobile phones — today announced highlights of its third annual study on mobile Web trends.

The dotMobi “Mobile Web Progress” study examined websites available via the world’s mostused global top-level Internet domains: .com, .net, .org, .info and .mobi.

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Last-minute deal on Mobile App World tickets (London, October 19-20, 2010), save 66%. Plus free mobile developer workshops.

Due to an oversight mobiThinking and the conference organizers failed to organize the discount code for readers – sorry – so we are offering a very cheap ticket for Mobile App World (London, October 19-20, 2010). Two-day conference tickets cost UK £450 (US $715), instead of £1350 ($2,146). Tickets are available today only (while stocks last) by emailing info (at) allisonpinney.com, quoting the magic code MobiThink.

Check out the Mobile App World program.

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Google’s reveals mobile ad revenues of $1bn to help woo big advertisers to mobile, but AdMob’s contribution is small

Talk of US $1bn annual revenues from mobile ad revenues lured mobiThinking into listening to the Google Q3 earnings call as the information wasn’t published in the press release or the accounts. Amazingly for an earnings call, it was compulsive listening. Despite making substantial disclosures about display, video and mobile advertising, mobile monopolized the agenda. Mobile may just be an emerging market for Google, but the company – and the analysts that ask the questions – clearly believes this is the future.

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