If the number of conferences this month is anything to go by, it’s clear no one is expecting a recession in the mobile-marketing business. Here are 10 mobile dates for your diary. It is particularly pleasing to see more industry-focused mobile events. The retail and banking events this month follow this travel event last month.
See Part II for comments on this debate from the forums.
If you struggle to keep track with all the latest mobile-marketing news, you’ll be pleased to know that you can now pick it all up in one place. Following a suggestion a while back from mobiThinking, those nice folks at the news-aggregation site Newsnow have set up a dedicated feed for mobile marketing.
mobiThinking has been scouting around for an expert to write a primer on twittering. While asking our friends in the Mobility.mobi Forum for their recommendations, we were given some handy links to great articles and examples of Twittering in action. The links were so good, it would be rude not to share.
Please let us know of any good twittering guides or brands who you consider to be masters of Twitter.
The new benchmark data reveals that mobile Web sites were almost nine percent slower in April than in March. Conversely, fixed Web sites loaded three percent faster in April than in March, according to data from Gomez’s 18 Home Page Web Performance Benchmarks, revealing a widening performance gap between the mobile and fixed Web.
April data for the Mobile Web Experience Benchmarks is now available at:
It’s excellent to see the companies of two of The Top Ten mobiThinkers 2009 Turkcell (Melis Turkman) and AdMob (Omar Hamoui) receiving awards at the Mobile Advertising and Marketing Awards in London. All the winners are below. Congratulations to Marvellous Mobile who also picked an award at The Webbies.
After 13 years honoring the online Web, The Webby Awards announces its first set of mobile Web winners, saying: “The mobile Web has outgrown its infancy to become the next truly exciting avenue for content, services and commerce. The inaugural Webby mobile winners have shown the foresight and ingenuity to excel within a quickly changing and increasingly fragmented mobile Web universe.”
The Mobile Web Experience Benchmarks highlight how major brands address the challenge of delivering quality Web experiences to consumers who access information via the mobile Web. The benchmarks will help everyday users better understand the mobile experiences delivered by the brands they use for travel, online banking and search. Benchmarked businesses will learn how well they perform on the mobile Web relative to their competitors.
mobiThinking’s post last week on essential places to register your mobile site to help drive traffic has been honored with a mention on the latest Carnival of the Mobilists blog.