The Internet Advertising Bureau in the UK has just released a best practice guideline report called ‘Mobile Advertising: the Emerging UK Market” . The report is an excellent introduction to mobile advertising as well as a snapshot of the market right now. It includes the Mobile Marketing Association’s EMEA guidelines for mobile advertising published last September but still current.

The report is for the UK market but there’s a lot that’s relevant for the US and other markets. A good primer with a ‘jargon-buster’ in the back.