Editor's blog
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Global mobile Web use doubles in a year: StatCounter
Submitted by Editor on 6 February, 2012 - 21:47.In January 2012, 8.49 percent of Website hits/pageviews come from a handheld mobile device, according to StatCounter, using stats aggregated from the 3 million sites that use its free Web analytics tool. This time last year it was 4.3 percent. Growth in mobile Web penetration is strongest in Asia and Africa, where PC penetration is lower than in North America or Europe.
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BLN Making it Mobile Award: it’s free and ridiculously easy to enter, deadline for entry March 1, 2012.
Submitted by Editor on 3 February, 2012 - 16:14.Here’s a great opportunity for a young UK or European mobile company to get some free exposure and see how you measure up to your contemporaries. As part of the BLN Making it Mobile Forum (London, March 22, 2012), 12 companies will be given the platform to pitch their companies in front of the conference audience and the competition judges (which includes venture capitalists). The winner will be the company that the judges conclude will be the one that is most likely to make money in mobile for its clients.
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Win a free ticket for M-Days (Frankfurt, Germany, February 1-2, 2012)
Submitted by Editor on 25 January, 2012 - 12:37.Congratulations to Franklin Tchakounte, PHD Student, University of Breme, University of Ngaoundere, Cameroon, the winner of the free pass for M-Days.
One lucky mobiThinking reader can win a free ticket for the M-Days conference in Frankfurt next week on February 1-2, 2012.The first person to email us with the correct answers to the following questions will win the conference passes. But hurry, you only have until the Monday, January 30 to respond.
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Most popular content on mobiThinking in 2011
Submitted by Editor on 20 January, 2012 - 15:53.mobiThinking was visited by 463,000 unique visitors in 2011 (225 percent more than 2010) – what did they come to read? The top destination was the Compendium of global mobile stats with 470,000 Pageviews (PV), followed by the Guides to mobile ad networks, the world’s top mobile markets, mobile awards and mobile agencies. Find the links to all the top content below…
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Millennial Media, the first mobile ad network to IPO; and thus to reveal revenues and the long road to profitability – analysis
Submitted by Editor on 9 January, 2012 - 12:11.The announcement of the planned floatation of six-year-old Millennial Media – believed to be one of the largest mobile ad networks in the US – on the stock exchange is interesting for two reasons.
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US mobile ad expenditure more than doubles to $2.1 billion in 2011, Google dominates, according to IDC
Submitted by Editor on 20 December, 2011 - 21:23.According to estimates by IDC, US $2.1 billion was spent on mobile advertising in the US in 2011. That’s more than double the expenditure in 2010. The split between mobile search and mobile display advertising spend is roughly 70:30. This is part of the reason that IDC attributes a massive 70 percent market share to Google (IDC describes Google as a “near monopoly” in search), but IDC believes Google is the market leader in display advertising in the US also.
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Content theft: how mobiThinking dealt with a site that reprinted scores of original articles without permission
Submitted by Editor on 19 December, 2011 - 09:30.Recently mobiThinking discovered that a mobile and internet marketing consulting company in North Carolina, USA, had been reposting original content from mobiThinking.com on its own Website without permission. There were at least 70 original mobiThinking articles reposted in their entirety, including the most popular content and in-depth content such as the mobile stats compendium, guide to ad networks, guide to mobile awards etc.
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New York, USA: ten excellent video interviews with ten mobile experts
Submitted by Editor on 15 November, 2011 - 00:00.In New York City, last week, mobiThinking interviewed ten leading mobile experts from an array of backgrounds, both brands and agencies, on camera. mobiThinking has been hunting for themes that unify them together, but apart from the obvious “your customers are mobile, if you’re not you are invisible”, it’s not been possible. Each interviewee shares different experiences, insights and foresights and different points of view… enough material for many blogs to come.
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96 percent of smartphones and tablets lack necessary security software. Why it matters to your business – a lot
Submitted by Editor on 2 November, 2011 - 12:57.Growth of mobile malware, blasé attitudes to downloading apps and user ignorance to security is putting consumer handsets at risk. If those consumer handsets are also used for work by an employee or belong to a customer, then this puts the business at risk also. Businesses that recognize the risks not only need to secure employee handsets and the networks/systems accessed, but should also rethink their mobile app strategy. If employees and customers require download apps, then an enterprise (or private) app store is a good way to control distribution of apps.
