"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
How much more relevant would you be if your customer communications arrived at the right time and right place?
Some live examples of how Italy is implementing mobile technologies to provide better services to the citizens
Get the low down on WoM marketing and the impact of mobile from Masaki Iwata of Cannes Lions Media Agency of the Year 2009, Dentsu of Japan.
What is mobile media planning and buying? Where and what do I buy? Is it difficult? Do I need an agent? Can I target a specific audience? Can it be measured? All your questions on mobile advertising answered by mobile-media specialist RingRing Media.
Sporting events are a gift for mobile marketers. As dedicated football/soccer fans the world over gear up for 2010 FIFA World Cup in South Africa, the demand for content and services direct to their mobile phones will reach fever pitch. From sponsored alerts and travel guides to competitions and interactive games, mobile provides enormous opportunities for brands to add value.
Teens and young adults are hard to please. The latest campaigns from Nike, Fanta and Ford use virtual reality to wow the younger generation. Get the low-down on the futuristic technology that’s causing a sensation, from mobile innovator The Hyperfactory.
A new Italian study gives us an interesting perspective on how the mobile Web can help the Public Administration provide better services to the citizens.
The second appointment with m-Government, looking at how the mobile Web can help the Public Administration provide better services to the citizens.