Five common compliance and privacy mistakes in mobile that could land you in trouble and lose you customers
Mobile campaigns that break the rules on compliance and privacy don’t only get the perpetrating company in trouble, with well-deserved hefty fines, damage payments and a tarnished reputation, but they also cause long-term harm to the mobile business as a whole.
Winners include: Coca-Cola, McCann, NTT DOCOMO, Amazon Connection, Almas Line, Vodafone Instant Network, SK Telecom, KT Corporation, Facebook, Evernote, Waze, Sky, AT&T ARO, My Airtel, Samsung Galaxy, Nokia Asha, HTC One, Nexus 7, BlindSquare, Mobilink, DriveNow, Flous, NewsHunt, Parker, Mobilelron, Mahindra Comviva, Indus Towers, AccuROAM, Jasper Wireless, Messaging Trust.
May 2013: This guide profiles 24 of the world’s top mobile ad networks, Adfonic (updated), Admoda, Adultmoda, Advertising.com/AOL, BuzzCity (updated), Greystripe, Hands (updated), Hunt, InMobi, Jumptap, LeadBolt, Madhouse, Madvertise, Millennial Media, Microsoft Mobile Advertising, Mobile Theory, MobPartner, Mojiva, Nokia/NAVTEQ, Sponsormob, Twinpine (new), xAd, YOC Group and YP (AT&T).
February 2013: great examples of m-inclusion, m-government, m-environment, m-learning, m-business, m-media, m-tourism and m-entertainment from around the world.
Winners include: Papa John's (Net Media Planet); McDonald’s (MobileBits); The Body Shop (TradeDoubler); Unilever (Rabarba); O2 (Cherry London); British Gas (IMImobile); McDonald’s (OMD); Screwfix Direct (Netbiscuits); Wienerberger (Sync Interactive); EasyJet (Mobile Travel Technologies); Compsoft; Nokia (YOC); Fiksu; Pizza Hut (Bemoko); Stylist (Blippar); Vodafone; Samsung (Kilimanjaro Live/Intellitix); Barclays.
Insider’s guides to world’s top mobile markets: Sweden, Nigeria, Kenya, Brazil, France, Japan, Canada, Germany, USA, India...
Get the lowdown on mobile Web and mobile marketing in the most exciting mobile markets worldwide, as regional experts share the statistics and highlight the brands, agencies, publishers, ad networks and associations that lead mobile innovation in guides dedicated to each country.
October 2012: video case studies of winning campaigns include: Coca-Cola (Movement London), OMO (Brandtone), Samsung (Affle), Chevy (GSP and Detroit Labs), O2 (Cherry London), Nelson Mandela Foundation (Prezence Digital), Hennessy (one50one), Land Rover (Wunderman), Mercedes-Benz (Jung von Matt), Nike (R/GA), Intel (Ansible and OMD), J&J (JWT) Google (R/GA), BOS (COW Africa), Infiniti Canada (Olive Media)
Analysts are predicting “explosive growth” for click-to-call mobile ads. ContactPoint’s Jason Wells explains why click-to-call campaigns are/will be a big hit with mobile marketers and gives eight tips for running a successful campaign.
Eight diverse mobile initiatives which use mobile in different, innovative and relevant ways to drive customer engagement. This article was co-published in Lions Daily News – the newspaper for the Cannes Lions Advertising Awards on June 17, 2012.
10 Reasons why mobile analytics are mission critical to a sustainable mobile strategy: Michael Ricci, Webtrends
The more companies invest in mobile, the more important it is that they measure what works and what doesn’t, what the customer likes and doesn’t and what delivers ROI and what doesn’t.