Best practices
"Been There, Seen It, Done It. Let’s Go!" Down to earth, practical advice on mobile web marketing from the world’s top practitioners; plus insight into what the future will hold.
10 Reasons why mobile analytics are mission critical to a sustainable mobile strategy: Michael Ricci, Webtrends
The more companies invest in mobile, the more important it is that they measure what works and what doesn’t, what the customer likes and doesn’t and what delivers ROI and what doesn’t.
mobiThinking guide to mobile agencies: the top agencies for mobile marketing, advertising and services
This guide profiles in-depth 14 of the world's biggest and best mobile agencies, asking the need-to-know questions that help brands and agencies pick the right partner for mobile marketing, advertising or services. Profiled agencies includes Golden Gekko (new), Mobiento (new), Grupo.Mobi (update), Mobile Dreams Factory (update), Hungama, 2ergo, Mobext, Mobile2Win, Mobilera, Sponge, Ogilvy & Mather, BBH, PhoneValley and Clanmo.
Winners of the MMA Global Mobile Marketing Awards 2011 with videos and case studies
November 2011: videos/case studies of winning campaigns include Old Navy (Crispin Porter + Bogusky) Coca-Cola (McCann Worldgroup), Converse (R/GA), OMO (Brandtone) Petrobras (FingerTips), Pringles (Crispin Porter + Bogusky), Nike (Groupo.mobi), Garanti (Rabarba), Situation Sthlm (Mobiento), Lawry's (R/GA), HBO Go (PHD and BBDO), Mini (Mobile Dreams Factory), Mars M&Ms (Proximity Canada), Coca-Cola (Scholz & Volkmer), Pepsi (Rabarba), Samsung Galaxy (InMobi and Starcom), NOO Mag (Ginga), YoungAfricaLive (Praekelt Foundation).
The Cannes Lions International Advertising Festival 2011: the award-winning mobile campaigns with case studies and videos
In 2012 Cannes will introduce a mobile category. Hooray. To help you plan your entry, mobiThinking has collected together all winning campaigns from all categories in 2011 and 2010 that involved mobile with excellent video case studies.
Winners of the Effective Mobile Marketing Awards (EMMAs) 2011, with videos and case studies
Winners include: The Guardian; Sainsbury’s (Groupe Aeroplan); BSkyB; Pepsico (Rabarba); Auto Trader; New Look (MIG); TripAdvisor; British Airways (Incentivated); Debenhams; Chiltern Railways (Masabi); Disasters Emergency Committee (OpenMarket); Txtlocal; Sony Columbia Music (Fetch Media); Buongiorno; Mippin; Rippll; Flexion.
Mobile device security: the insider’s guide. Opinions and tips from the world-leading experts
Smartphones, mobile apps, remote data, consumerization of IT and the rise of malware and criminal intent presents a lethal cocktail of security threats to the consumer, corporation and the mobile networks, warn experts.
The mobile city project – the blueprint of a truly mobilized city
What key criteria make up the DNA of a truly mobile city, and which cities present the best examples today?
The insider’s guide to device detection: give your Website visitors the site they deserve
As quickly as mobile Web traffic grows, so mobile devices become increasingly fragmented. With a vast array of screen sizes, operating systems and capabilities, it is essential for your Website to detect and react to the specific device each of your mobile visitors is using.
Insider’s guides to mobile Web marketing: France, Japan, Canada, Germany, USA, India, UK, Australia, Spain, South Africa, Brazil
Get the lowdown on the top mobile markets worldwide, as regional experts share the statistics and highlight the brands, agencies, publishers, ad networks and associations that lead mobile innovation in guides dedicated to each country.
